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Testimonials & Stories

To Infinity and Beyond with Lockton, Powered by StoryQuadrant

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“…Space is a risky business. I always considered every launch a barely controlled explosion.” (Aaron Cohen, NASA Administrator). Space missions are a hazardous business, involving risks at every stage which must have the right insurance behind them, so that mission teams can try and try again until they get everything absolutely right. It’s not just money and reputations at stake - it’s human lives. 

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Lockton is the world’s largest privately owned insurance brokerage and has established a dedicated global space practice to address the unique risks associated with space missions. With the responsibility of that weight on their shoulders, Lockton wanted to ensure their internal compliance training was as effective as it could be, in order to reduce the occurrence of possible risk. That’s why they turned to Jon Billett and StoryQuadrant.

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To see Jon in action is to see the value of the StoryQuadrant method up close. Jon spent time taking Lockton associates through the StoryQuadrant program, teaching them the skills embodied by the comprehensive storytelling technique. This versatile, highly transferable skill set was just what Lockton needed. “The transformation has been immediate and impactful – our team’s messaging is now more engaging, memorable, and effective than ever…” (Lockton).

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Jon helped Lockton rethink their whole approach to compliance training, and it changed for the better with immediate effect. He has a way of showing how any concept, no matter how complex, can be broken down into simple components that anyone can understand and implement. Jon is a master storyteller, and the  StoryQuadrant program can help anyone become more engaging, persuasive, and effective in their particular field.
 

​​"Thank you so much, Jon, for the incredible two days of Storytelling training. The transformation has been immediate and impactful—our team’s messaging is now more engaging, memorable, and effective than ever. The feedback has been unanimously positive, and we’re genuinely grateful for the way you helped us rethink our approach, breaking down complex ideas into practical, achievable tips that have already made a world of difference. Even the most sceptical members have become true believers in the StoryQuadrant method. We’re excited to make it a core part of our toolkit going forward. Thank you once again, Jon—we look forward to seeing the continued impact of your training!"

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Hannah Pring - Chief Compliance Officer, Lockton

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Jon came highly recommended to me to deliver the keynote slot at a recent kick-off meeting for my UKI enterprise sales team. It's a tough gig to appeal to an audience ranging from new in post graduates through to wizened 20 year + veterans, but Jon handled it with aplomb. He designed the session to include something for everyone and the feedback was universally positive with all my team finding the session engaging and thought-provoking. I really enjoyed working with Jon before, during and now after the event and everyone left with new ideas and techniques to put into practice. I would have no hesitation in recommending Jon for any similar event.

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Paul Dickinson, Amazon Web Services, AWS UKI Sales Leader

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Jon delivered a session to our EMEA SE Team that grabbed everyone from minute one. He provided fantastic insight on how to create compelling stories and use them in an increasingly difficult world. Jon kept everybody thoroughly engaged throughout. The importance of storytelling cannot be underestimated in business and Jon’s framework demonstrates how to ensure you incorporate it into your presentations.

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John Simpson, Senior Manager, Solution Engineering, Slack

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Jon recently spoke to a large group of our internal teams on the art of crafting compelling stories. He managed to keep the audience engaged for the entire hour and drove curiosity right up to the very end! Jon shared frameworks for making a story resonate by using practical and effective techniques. His extensive experience provided lots of real-world examples that the team could use immediately. I would highly recommend Jon's workshops to anyone looking to drive more meaningful conversations with confidence.

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Laura McGrath, Product Marketing Director, Salesforce

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Working with StoryQuadrant was an awesome experience! They really understand how to capture people's attention and share their knowledge in a simple and engaging way. Jon is super fun and laid-back, but also very professional. He really listens to your ideas and has helped us to challenge our own bias' and status quo. Can't wait to team up with them again for more storytelling magic!​

 

Joakim Broadbent, Managing Director, Greener Guide

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Jon came to my team's Knowledge Share Day. His passion for storytelling was evident from the moment he began, and it was infectious. Not only did he keep a large group of people entertained and engaged both in the room and online, but he also imparted invaluable knowledge on how to effectively craft and deliver stories. The seamless blend of entertainment and education in his delivery was inspiring. Learning from someone as skilled as him in the art of storytelling is a privilege. His insights will undoubtedly enhance our ability to engage with our customers on a deeper level, ultimately strengthening our relationships and driving success.

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Max Duval, Vice President, Solution Engineering, Salesforce

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StoryQuadrant has helped us to bring our incredible customer stories to life to benefit our sellers and our business partners.  Highly recommended!

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Darren Cooper, Senior Director of Sales Enablement, Denodo

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For my entire career, it’s been a pretty obvious fact - technology alone won’t win the deal. It’s a combination of features, ability for the company to deliver and being memorable. Jon has figured out a way to help ensure you and your tech is remembered during that all important first meeting. What Jon has been able to create with his StoryQuadrant workshop is what every sales and pre-sales team needs in order to win that ever critical first meeting.

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Justin Anovick, Chief Product & Marketing Officer, Syndigo

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The Cloud Sales SE team had the pleasure of Jon presenting the StoryQuadrant at our Q1 knowledge share day last week and what an amazing presentation it was.  Insightful, educational, assured and entertaining Jon really captured the  essence of how we can all become compelling storytellers and have that competitive difference in our presentations. Feedback survey results have given Jon a 5 out of 5 stars across the board. If you haven't had Jon present to your teams and you are a Sales or SE leader you really need to get him booked ASAP. This is Sales gold.​

 

Simon Kelly Sr Director, Salesforce


Jon is a consummate storyteller, and his passion for helping others discover the magic of storytelling in business is infectious. He wowed the audience during our PowerSpeaking LIVE! event by sharing his deep, vast knowledge of the history and power of storytelling. He’s an inspiration.

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Carrie Beckstrom CEO PowerSpeaking

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I've leveraged Jon's extensive knowledge on the art of storytelling to educate the team and myself to better engage our clients. Across my many years in Sales I've invested significant amounts of time in different education and training workshops. I can honestly say this was THE most thought provoking and engaging. And the one which has driven most conversation, change in ways of working, and noticeable output.​

 

Lee Goulthorp, Head of Consumer Goods, Mulesoft

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Jon’s storytelling session absolutely flipped our sales team’s methodology on its head. His session helped us internalize the true power of storytelling, and very much humbled us to how much is missing from our current presentations and customer meetings. I would sincerely recommend Jon’s storytelling workshop to anyone as the results and insights are truly astounding.

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Adrian Trickett Sr RVP

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Jon delivers an engaging session on the Art of Storytelling in Business that leaves an actionable impact on how to connect and engage with your customers. Great tips and tricks that can be used straight after the session.

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Elaine Allen, Industry Lead, Microsoft 

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I never realised that we can all be storytellers, with the framework Jon shared I have pivoted on my internal and external presentations.

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Account Executive, Microsoft

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