Novelty. Attention. Focus. Memory.
StoryQuadrant turns storytelling into an industrial skill for commercial teams. It provides structured frameworks and reusable story assets designed to ensure value is understood, remembered accurately, and defensible as decisions get harder.
Built around how people actually process information - earning attention, creating focus, and forming memory - StoryQuadrant reduces message drift and helps value hold up when it is repeated, scrutinised, and defended.
Framework
Proprietary storytelling frameworks that make storytelling an industrial skill, not a talent.
Consulting
Positioning and narrative strategy aligned to real buyer decisions.
Keynotes
High-impact keynotes on attention, focus, memory, and commercial storytelling that seller ers or clients can benefit from it.
Enablement
Repeatable story structures that improve clarity, consistency, and recall across commercial teams.
Story Assets
Reusable positioning and success stories designed to scale.
Experiential Attention
Controlled novelty, including branded robotics, used to capture attention and drive recall.
What Our Clients Say
We believe every client is a valuable, long-term partner.
“Our team is telling a stronger, more compelling customer story, with a clear framework that’s already improving conversations.”
Marcel Allie
Senior Manager,
Solution Consulting
ServiceNow
"Jon challenged me like a world-class coach and spotted blind spots I hadn’t seen.”
Aaron Norris
Founder & Author,
Sales Life Consulting
"Jon tailored his session precisely to our programme, making a significant impact across the EMEA org and acting as a true partner in achieving our outcomes.”
Darryl Hayter
Strategic Growth Leader,
UKG
“The transformation was immediate and impactful, our team’s messaging is now more engaging, memorable, and effective.”
Hannah Pring
Chief Compliance Officer,
Lockton
"A tough audience spanning new graduates to 20+ year veterans, yet the feedback was universally positive and everyone left with new ideas to put into practice.”
Paul Dickinson
Amazon Web Services,
AWS UKI Sales Leader
"He grabbed everyone from minute one and kept them engaged throughout, with a clear framework for incorporating storytelling into presentations.”
John Simpson
Senior Manager,
Solution Engineering, Slack
"Highly recommended for anyone looking to drive more meaningful conversations with confidence."
Laura McGrath
Product Marketing Director,
Salesforce
"They really understand how to capture people’s attention and share knowledge in a simple, engaging way."
Joakim Broadbent
Managing Director,
Greener Guide
“Invaluable insight on how to effectively craft and deliver stories.”
Max Duval
Vice President,
Solution Engineering,
Salesforce
"StoryQuadrant has helped us to bring our incredible customer stories to life to benefit our sellers and our business partners. Highly recommended!"
Darren Cooper
Senior Director,
Sales Enablement, Denodo
“What StoryQuadrant delivers is exactly what sales and pre-sales teams need to win the first meeting.”
Justin Anovick
Chief Product &
Marketing Officer, Syndigo
“A 5-star session across the board, delivering practical insight into how storytelling creates a real competitive difference in sales presentations.”
Simon Kelly
Sr Director, Salesforce
"A compelling live session, combining deep knowledge of storytelling with a clear business perspective."
Carrie Beckstrom
CEO
PowerSpeaking
“The most thought-provoking and engaging sales training I’ve experienced, driving real change in how we work and engage clients.”
Lee Goulthorp
Head of Retail
Mulseoft
“It flipped our sales methodology on its head, revealing what was missing from our presentations and customer meetings.”
Adrian Trickett
Sr RVP, Salesforce